Valencia CF creates meaningful, hyper-personalized fan experiences with Dynamics 365
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Einat Hazan
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Valencia Club de Fútbol (CF), a 103-year-old football club in eastern Spain, has a dedicated and loyal fan base that spans generations. As an innovative and forward-thinking organization, the club is continuously improving the global fan experience and building new connections with the Valencia community. Using Microsoft Dynamics 365, the club gained new and actionable insights and a deeper understanding of its fans. From deploying an app to speed food orders in the stadium to checking-in with 1,500 season ticket holders who missed in-person games during the COVID-19 lockdowns, Valencia has used the insights from its customer data to create delightful, rewarding, and engaging fan experiences.
Read the full story at: https://customers.microsoft.com/en-us/story/1473021980914508852-valencia-club-de-futbol-media-entertainment-dynamics-365-customer-insights
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